Explain

Б0004
Technology description
Explain is an online educational platform aimed to increase the efficiency of self-education by implementing the so-called Socrates dialogue – users will be asked to answer short multiple-choice questions and will be shown right answer together with detailed explanation to the question after that. Process of choosing questions itself will be personalized for each user based on his/her knowledge level. Adaptive question selection combined with learning on mistakes approach will allow customers to significantly improve their knowledge over a short period of time.

The proposed technology cheaper, easier, smaller and more convenient in usage
new in the world
Implementation of technology is economically reasonable
Unlike currently available educational resources the proposed product:
- will be tailored for short but frequent educational sessions (will not require much time to be devoted to studies)
- will be adaptive in personalizing educational process for each user

When person uses currently available educational resources she faces two main difficulties:
1. They require a lot of time to be devoted to studies at once (at least 1 hour per try)
2. One needs to go through a lot of already known material in order to learn something new
In order to study more efficiently people would like to have an instrument that would be:
- tailored for short and frequent educational sessions
- adaptive by taking into account each user’s knowledge level
- engaging enough to provide seamless studying experience

Stage of Development
Laboratory tested

Markets
E-learning market is growing 8% per year and is estimated to be more than $50 billion by 2016 (according to Docebo corporate sector research). Yet low MOOC completion rates (around 5%) show that they are too rigid for modern customers (presence of deadlines and low flexibility in terms personal timing of studies). Customers want to be more flexible in their decisions on when, how frequently, for how long, and where to study. Explain will allow its users to gain full control over their education as well as seamlessly improve their knowledge in a short period of time in any chosen course.

Risk: Low share of users may be interested in self-education
Anti-risk activities: International expansion in order to cover as many countries and as many people as possible + provision of generally accepted courses first (foreign languages)